Craig Coultman-Smith

Julia Bondare of Core Associates

Craig Coultman-Smith
Marketing Thinker

Craig is an Aussie who has made his home in Scotland. He brings a wealth of experience to the Core Associates team through a successful professional career as a marketer, adman and award-winning copywriter with 30+ years of experience working in Marketing, Sales and Advertising.

As a Marketer and Strategist he has rebranded BP Gas UK, Core Associates, Novograf and Archangel, launched MacGas, grown diverse brands including the Danish Praestegaard Shop System, Novograf, Westfield, Sizzler Australia, Opera Queensland and Yes Creative.

He is an award-winning Creative Writer who has written ‘just about everything’ from nationally syndicated radio shows through to television and letters to his Mum.

What do you most like to do when you are not working?

Sharing a laugh with friends, reading and creative writing.

What’s the best piece of advice you’ve ever been given?

The secret to life is to develop the ability to recognise an Opportunity and trust your gut instinct.

What’s one of your favourite memories?

Arriving in Scotland from Australia in 2010 to start a new life-stage in this ‘bonnie land’.

What’s one thing about you that surprises people?

I used to be a breakfast radio DJ, I have been in the Royal Australian Navy and I have an ear for Punk (I know the question said ‘one thing’ lol)

If you had a time machine, what advice would you give your 18-year-old self?

Being in control is more important than being in charge.

What makes you really happy?

Discovering an Idea and then seeing it come to life.